1. About This Policy

Unhappy Hugo is a children’s publishing and entertainment brand operated by Mullen and DuBois Productions.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when people interact with:

• www.unhappyhugo.com
• Unhappy Hugo landing pages and forms
• Newsletter and activity resource registrations
• Book and merchandise pages
• Promotions, competitions, and events
• Official Unhappy Hugo social media pages
• Videos, embedded content, and related digital services

In this policy, “Unhappy Hugo,” “we,” “us,” and “our” refer to Mullen and DuBois Productions.

2. Who the Website Is For

Unhappy Hugo content is created for children and families. Children may enjoy publicly available stories, illustrations, videos, games, and activities with appropriate adult supervision.

The following services are intended for adults:

• Purchases
• Newsletter registration
• Contact forms
• Activity pack and printable requests
• Event registration
• Promotions and competitions
• Reviews and testimonials
• Artwork, photograph, or video submissions
• School, library, media, retailer, licensing, and partnership inquiries

Children under 13 must not submit personal information directly through the website. A parent, legal guardian, teacher, caregiver, or other responsible adult should complete forms on behalf of a child.

3. Our Commitment to Children’s Privacy

Protecting children’s privacy is a priority.

We do not knowingly:

• Collect personal information directly from children under 13 without appropriate parental consent
• Sell children’s personal information
• Share children’s personal information for cross context behavioral advertising
• Create targeted advertising profiles about children
• Collect precise location information from children
• Require children to provide more information than reasonably necessary
• Encourage children to disclose personal information publicly

If we learn that a child under 13 has submitted personal information without appropriate authorization, we will take reasonable steps to delete it.

4. Information We Collect

Information provided by adults

We may collect:

• Name
• Email address
• Telephone number
• Billing and shipping address
• Order and transaction information
• Newsletter and communication preferences
• School, library, company, or organization name
• Event registration information
• Messages, questions, and feedback
• Social media username
• Reviews, testimonials, artwork, photographs, videos, or other submitted content
• Information needed to confirm parental or guardian authority

Adults should not provide unnecessary personal information about a child.

Information collected automatically.

When someone visits our website, we or our service providers may collect:

• Internet Protocol address
• Browser, device, and operating system information
• Cookie and device identifiers
• Approximate location
• Referring website
• Pages viewed and links selected
• Time and date of access
• Website interactions
• Email openings and link selections
• Security, error, and fraud prevention data

Information from other platforms

We may receive information when an adult interacts with Unhappy Hugo through services such as Facebook, Instagram, YouTube, Pinterest, Amazon, payment providers, retailers, or event platforms.

The information received depends on the platform, the adult’s privacy settings, and the type of interaction.

5. How We Use Information

We may use personal information to:

• Operate, maintain, and secure the website
• Deliver requested activity packs and resources
• Process and fulfill purchases
• Respond to questions and provide customer service
• Manage newsletter subscriptions and preferences
• Send marketing communications with appropriate consent
• Organize events, appearances, and promotions
• Review submitted content
• Verify parental or guardian authority
• Protect children’s privacy and safety
• Improve website performance and user experience
• Measure general website and campaign performance
• Prevent fraud, misuse, and security threats
• Maintain accounting, tax, and business records
• Protect our legal rights and intellectual property
• Comply with applicable laws and legal obligations

We will not use personal information for a materially different purpose without appropriate notice or consent where required.

6. Newsletters and Marketing

Unhappy Hugo newsletters are intended for adults.

Adults may subscribe to receive:

• Book announcements
• Family activities and printable resources
• Event and creator updates
• Merchandise information
• Promotions and new story announcements

Marketing consent should be separate from the delivery of a requested activity pack or printable resource.

An adult may unsubscribe from marketing emails at any time by using the unsubscribe link in the email. We may still send necessary messages relating to orders, requested resources, events, safety, privacy, or legal matters.

7. Purchases and Payments

Purchases must be completed by an adult.

Payment information may be processed by authorized payment providers or external retailers. We do not intend to store complete payment card numbers on the Unhappy Hugo website.

Payment providers and retailers operate under their own privacy policies and terms.

8. Cookies and Similar Technologies

We may use cookies, pixels, local storage, server logs, and similar technologies for:

• Website security and stability
• Form submission and checkout functions
• Remembering visitor preferences
• Website analytics and performance measurement
• Measuring adult directed advertising
• Embedded videos and social media features

Where required by law, nonessential cookies will not be activated until consent is provided.

Visitors may accept, reject, or manage nonessential cookies through the website’s cookie settings or their browser settings. Disabling cookies may affect certain website functions.

A separate Cookie Policy may provide details about the specific technologies used.

9. When We Share Information

We may share information with service providers that help us operate the Unhappy Hugo brand, including:

• Website hosting and maintenance providers
• Email and customer relationship management platforms
• Payment processors and retailers
• Shipping and fulfillment providers
• Analytics and security providers
• Event and registration platforms
• Professional advisers
• Promotional and business partners when appropriate

Service providers may only use information as permitted by their agreements with us and applicable law.

We may also disclose information:

• With the adult’s consent
• To comply with a legal requirement
• To protect a child or another person from harm
• To investigate fraud, misuse, or security concerns
• To protect our rights, property, and intellectual property
• As part of a business transfer, reorganization, or sale

We do not sell personal information for money.

10. Artwork and Other Submissions

Adults may occasionally submit artwork, photographs, videos, testimonials, or other content on behalf of a child.

Before submitting content that identifies a child, the adult must have the legal authority and permission needed to provide it.

We will not publicly display identifying content involving a child without appropriate adult authorization. Additional consent terms may apply to promotions, competitions, testimonials, or featured submissions.

Please do not submit:

• A child’s home address
• School schedules or classroom locations
• Precise location information
• Private contact information
• Medical information
• Any information that could create a safety risk

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide the requested service
• Complete purchases and transactions
• Maintain required business, accounting, and tax records
• Resolve disputes
• Prevent fraud and misuse
• Enforce agreements
• Meet legal obligations

Information that is no longer needed will be deleted, anonymized, or securely disposed of where reasonably possible.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. Adults should avoid sending sensitive or unnecessary information through website forms, email, or social media.

13. Privacy Rights

Depending on the person’s location, an adult may have the right to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of information
• Withdraw consent
• Object to or restrict certain processing
• Request a portable copy of certain information
• Opt out of certain advertising or data sharing practices
• Submit a complaint to an applicable privacy authority

We may request reasonable information to verify the identity and authority of the person making the request.

Parents and legal guardians may also ask whether we hold information about their child and request access, correction, deletion, or withdrawal of consent.

14. California Privacy Rights

California residents may have additional rights under applicable California privacy laws, including the right to request information about the collection, use, disclosure, sale, or sharing of personal information.

We do not knowingly sell or share the personal information of children under 16 for cross context behavioral advertising.

We will not unlawfully discriminate against anyone for exercising a privacy right.

15. International Visitors

The Unhappy Hugo website is operated from the United States.

Information may be processed or stored in the United States or other countries where our service providers operate. Where required, we use appropriate safeguards for international transfers of personal information.

Visitors outside the United States should understand that privacy laws in other countries may differ from those in their location.

16. External Websites and Services

The website may contain links to retailers, social media platforms, payment providers, video platforms, or other external services.

We do not control the privacy, security, or content practices of those services. Visitors should review the privacy policies of external services before providing information.

17. Changes to This Policy

We may update this Privacy Policy when our website, services, providers, security practices, or legal obligations change.

The revised policy will be posted on this page with an updated effective date. Additional notice or consent will be provided when required by law.

18. Contact Us

Questions, privacy requests, parental requests, or child safety concerns may be sent to:

Mullen and DuBois Productions
Unhappy Hugo Privacy Contact
248 Croyden Avenue
Pleasant Hill, California 94523
United States

Privacy email: [Insert Privacy Email Address]
General email: [Insert General Contact Email Address]
Website: www.unhappyhugo.com

Use the subject line: Privacy Request